Bio – Sr. Principal


Danny Sethi, EMBA, MBA, PMP, ATA, EA


Danny is the CAO/Sr. Principal of StudioBooks LLC. He is responsible for the financial management of the company and also spearheads C-Level advisory service and Tax practice of the firm.

Prior to Joining StudioBooks, Danny was the CFO for one of the fastest growing privately held  company in Southern California. At age of 30, he became Sr. Vice President and Head of diversified company with operations in waste management, hospitality and real estate development firm. He also served on the board of 501(c)3 non-profit organization.

He has extensive experience working with State, City and County government agencies. He has negotiated and administered labor union contracts (including rebuffing unionization attempts) and many multi-million dollar contracts. He has managed operations from 50 to 2000 employees. His in-depth understanding of value engineering and project management life cycle has been very helpful in assisting with client’s projects. Under his leadership companies expanded their operations by streamlining their operations, diversification and acquisition, as a result revenue grew by over 400%. His expertise and knowledge in developing new markets (vertical and horizontal integration), merger and acquisition, bond financing, public awareness program, financial management, taxation, human resources have been a key factors to profitability and expansion.

He serves as a tax and business advisor for the Architectural, Industrial Design, Interior design, Engineering, Environmental, Cultural services, Water Resources, IT consulting, Start- up and other professional services companies and has served as a Partner, Vice President, CFO, strategic and process improvement consultant. He specializes in corporate taxation, ownership transition, mergers and acquisition strategy, project management and human resources.

He is an independent Deltek software consultant for last 25 years and has managed implementation of Deltek system and trained users on the system.

He is one of few consultants in the A/E industry who has well rounded background in Taxation, Project Management, Accounting, Deltek Vision, Human Resources and Government (FAR, VTA & Caltrans) contracting.

His practice specializes in small and medium size companies in resolving income and sales tax audits/back taxes issues, divorce, corporate (S & C) and sole proprietor taxation. He believes that the most important tax strategy is choosing and structuring the right form of entity and year end  tax planning.

Sethi, is a  very successful turnaround specialist and his ability to structure companies to a profit path has been very valuable to his clients. He has participated in number of acquisitions and mergers in his career span of 25 years.

Danny’s father, an Indian army Colonel, the Indian government named a road after his father in Delhi, India, his grandfather was the recipient of the prestigious President award. His mother was a successful entrepreneur and has close relatives in the bollywood industry.

Danny received his bachelor’s degree in commerce and accounting, MBA degree in Industrial Management and an Executive MBA degree in Finance/Strategic Planning. He has internationally recognized certification in Project Management (PMP),  an Accredited Tax Advisor (ATA) and an IRS licensed enrolled agent (EA) and admitted to practice before the IRS on tax matters.

Danny is well regarded by his friends and clients as a friendly, ethical and hardworking and goes an extra mile for his friends and clients. He loves to travel and enjoys horse riding, foreign travel, swimming and cooking.